Hue-verse8.44 Permanent Hair Colour

• Stronger, more consistent lift across all shades 
• Brighter, more vibrant results when lifting
• Smoother viscosity for improved application
• Complete coverage with long-lasting results
• Organic oils nourish, moisturise and reduce breakage
• Antioxidant protection helps reduce colour fade
• Hydrates from within for stronger, more resilient hair
• Ammonia, PPD and resorcinol-free, vegan and cruelty-free

Evolved for colourists who demand high performance without compromising on clean, conscious ingredients, the new & improved Hue-verse by evo delivers elevated results across all professional permanent shades. The updated formula provides even stronger lifting capability, now achieving up to 4 levels of lift consistently across every shade all while producing lighter, brighter and more vibrant outcomes when lifting. A smoother, more refined viscosity ensures effortless application, improved control and seamless saturation.

While performance has advanced, the core benefits colourists rely on remain unchanged: consistent tone, established mixing ratios, familiar shade numbering, long-lasting results, complete coverage and the signature Hue-verse viscosity that supports precision work. The Hue-verse complex and its blend of natural, organic ingredients continue to maintain superior condition and shine. Organic Avocado and Coconut Oils deeply nourish and moisturise, supporting reduced breakage and healthy fibre integrity. Organic Chamomile Extract provides antioxidant protection to help defend against colour fade, while Organic Sunflower Seed Oil enriched with Vitamin E keeps hair soft, supple and shielded against environmental stress. Plant-derived Glycerin hydrates the hair from within, promoting resilience and strength.

Fully vegan and cruelty-free, Hue-verse remains a simple, compact and intuitive system with interchangeable formulas. Old and new formulations can be freely mixed with full compatibility. With entirely refreshed blue packaging for easier visual identification, the range also supports salons with dedicated education, digital training, webinars and ongoing evo professional updates.

Hue-verse

For best results:

• Never use metallic tools
• Always apply to clean, dry or evenly towel-dried hair
• Apply colour mixture immediately after preparation 
• Fully saturate hair with colour mixture
• Always process at room temperature

1. Using a 1:1.5 mixing ratio (e.g. 40g permanent colour:60g cream developer), mix Hue-Verse Permanent Colour with Hue-Verse Cream Developer 6.5, 10, 20, 30 or 40 vol, depending  on desired level of lift.
2. Apply to hair using desired technique, and leave to process for 35 minutes.
3. Thoroughly emulsify and rinse to ensure complete removal of colour mixture from hair and scalp.
4. Once rinsed, use a colour-safe shampoo and conditioner like Evo Ritual Salvation for final residue removal to return hair to a natural pH.